Measure
What worked, without the guesswork.
Followers, impressions, likes and comments for your whole profile, including the posts you publish outside Hummbird.
Measure · Your profile4,369
157,583
412
78
We lost our biggest client in March.
It was the best thing that happened. They wanted us to build around their…
Build LogViewI used to run content out of one long chat thread.
The problem was never the ideas. It was everything between the idea and…
Posted on LinkedInViewPlease stop learning video editing on the side.
I see too many founders turning into editors instead of running the…
Industry POVViewImpressions come from LinkedIn’s official API, not a scrape. A post LinkedIn hasn’t reported on shows a dash, never an invented number.
Most content tools show you what happened inside the tool. Hummbird reads your whole profile, both the posts it wrote and the ones you wrote yourself, so the numbers describe your presence, not our share of it.
Everything in Measure
Followers, month over month
Where the number is now, and how it moved since last month.
Impressions
Live from LinkedIn's official API. Not scraped, not estimated, not modelled.
Likes and comments
Last 30 days and all-time, so a quiet fortnight doesn't read as a collapse.
A growth chart that doesn't fake zeros
A month with no reading is blank, not a zero dragged across the axis.
Per-post table
Every post with its own impressions, likes and comments, sortable by engagement.
Whole-profile view
Hummbird posts and your own posts side by side, because your audience doesn't distinguish.
"Not measured"
A missing reading says so. We would rather show you a dash than invent a number.
Read on a schedule
Numbers refresh on LinkedIn's terms, and the page tells you when it last read them.
The numbers
Followers, impressions, likes, comments.
Four numbers, 30-day and all-time, with the month-over-month movement beside them. Enough to see a direction without pretending a fortnight is a trend.
The growth chart leaves a gap where a month has no reading, rather than dragging a zero across the axis and inventing a dip you didn't have.
Measure · Your profile4,369
157,583
412
78
A gap where a month has no reading, never a zero.
When the numbers are from
It tells you when it last looked.
Analytics that refuse to say how old they are invite you to read a week-old number as this morning's. LinkedIn reports on its own terms and its own cadence, so the honest thing is to show you the timestamp.
Every view says when it last read your profile and when it can read again. If a number looks wrong, you can tell straight away whether it is wrong or just not refreshed yet.
Measure · Reading15:14
10 September
16:14
on LinkedIn’s terms
Post by post
Which posts actually did something.
Averages hide the thing you want to know: which specific post worked, and whether you could do that again on purpose.
So every post is listed with its own impressions, likes and comments, sortable by engagement, with the comment threads underneath where the real signal usually is.
Measure · Your postsSortable by engagement, with the threads underneath where the signal usually is.
Whole profile
Including the posts we didn't write.
A tool that only counts its own output flatters itself. Your audience doesn't know or care which posts came from where, so neither does this view.
Impressions come from LinkedIn's official API rather than a scrape, which is why they're reliable enough to make decisions on.
Measure · Your profile4,369
157,583
412
78
We lost our biggest client in March.
It was the best thing that happened. They wanted us to build around their…
Build LogViewI used to run content out of one long chat thread.
The problem was never the ideas. It was everything between the idea and…
Posted on LinkedInViewPlease stop learning video editing on the side.
I see too many founders turning into editors instead of running the…
Industry POVViewImpressions come from LinkedIn’s official API, not a scrape. A post LinkedIn hasn’t reported on shows a dash, never an invented number.
Honesty
"Not measured" beats a made-up number.
LinkedIn does not report everything, every time. Most tools paper over that: they model a figure, or quietly show a zero, and you make decisions on something nobody measured.
When a reading isn't available, this says so and shows a dash. It is less satisfying to look at and considerably more useful to act on.
Measure · ImpressionsNothing modelled, estimated or inferred to fill the gap. A reading LinkedIn has not reported says so.
Questions
Measure, answered.
Where do the impressions come from?
LinkedIn's official API, not a scrape and not an estimate. That's why they can be trusted for decisions.
Does it count posts I wrote myself?
Yes. The view is your whole profile, including posts published outside Hummbird, because that's what your presence actually is.
What happens when a number isn't available?
It says "not measured" and shows a dash. We do not model, estimate or infer a figure to fill the gap.
How often do the numbers update?
They refresh on LinkedIn's terms, and the page tells you when it last read them and when it can read again.
The rest of the system
Record once. Publish weekly.
Talk it out, approve what goes out, let the rest run.
Start for free14 day free trial · or 7 days without a card.
Comment threads, in place
The conversation under each post, right where the numbers are, because the comments are usually the signal.