Notes from building this out loud.

Founder-led marketing, provenance in AI content, and what we shipped. Written by Izaac Somers.

A roundup of what changed in the product: the rebuilt video editor, the living brief, whole-profile analytics and a lot of quiet reliability work.

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28 September 2026Product

Approval-first by design

Why auto-publish is off by default, and why the setting most tools bury is the one we build around.

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26 September 2026Founder-led marketing

Why your AI content sounds like everyone else's

The provenance argument: generating content about you is a different job from deriving it from you. Here is where the sameness comes from, and what fixes it.

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24 September 2026Founder-led marketing

Record once. Publish weekly.

The product finally caught up with the tagline. Why the thing that kills founder posting is the obligation, not the effort.

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22 September 2026Announcements

Velocitie is now Hummbird

One product, one brand, one place. What the consolidation means for existing accounts, and why we did it.

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Notes from building this out loud.

What we shipped this summer

Approval-first by design

Why your AI content sounds like everyone else's

Record once. Publish weekly.

Velocitie is now Hummbird