What we shipped this summer

A lot of this was not glamorous. Most of it was the difference between a product that demos well and one you can actually rely on every week.

The video editor, rebuilt

The old editor asked you to think in clips. The new one asks you to think in words.

Select words in the transcript and delete them, and the video cuts with them. On desktop that is the whole interaction. On a phone there is a TEXT/VIDEO filmstrip that does the same job with your thumb.

The three views, transcript, timeline and filmstrip, now share one selection, so what you picked in one is picked in all of them. Fix a mistranscribed word once and it is fixed everywhere it appears.

Around that: a free auto-suggested hook title card, four subtitle styles that match the preview exactly rather than approximately, and a render that confirms before it spends a credit. Failed renders refund.

The living brief

Hummbird now keeps an editable brief of what it knows about you: your stories, numbers, people and positions, built from what you have said in interviews, with each item traceable to the moment you said it.

It is used in every interview and every post from then on, which is why the fourth session is better than the first. You can read it, edit it, and delete anything you would rather it forgot.

Alongside it: skip-for-good actually sticks, and questions no longer repeat across voice and camera sessions.

Whole-profile analytics

Analytics used to only count posts that came out of the product, which flattered us and told you very little.

It now reads your whole LinkedIn profile, including posts you wrote and published yourself. Followers, impressions, likes and comments, 30-day and all-time, month over month, with a per-post table you can sort by engagement.

Impressions come from LinkedIn's official API. When a reading is not available, it says "not measured" instead of inventing a number, and the growth chart leaves a gap rather than drawing a zero.

Posts and the calendar

Structures are now researched, whole-post shapes, forty of them, pickable in plain language, or left to Hummbird to choose. One-tap rewrites actually change the post rather than shuffling adjectives, and undo is there when they change it too far.

"Suggest posts for this week" drafts a set from your pillars whenever you want one. Every suggestion is drawn from interview material you have not used yet. Text posts and drafts are unlimited, so you can ask again and keep whatever fits the week. Paste a link and it reads the page before writing about it.

The calendar got real: drag between days, swap, fill an open slot, create from an empty day, ninety days out, with pillar colours and actual video thumbnails.

Images

Your real logo gets composited into generated images, not a fake wordmark drawn from scratch. Brand colours are confirmed with you before anything is designed, logo size is a setting, and you can refine an image by chat or use your own photo for free.

No image is generated unless you want one.

The quiet half

Dropped interviews recover. Rescued footage stays rescued. Resuming a session does not double-charge you, and questions you never reached are not burned.

None of that is exciting. All of it is why the habit survives a bad week.