Skip to content
$39/mo billed annuallyClaim it

The next layer

Your content engine is step one. We run what comes next.

You’re already publishing in your voice. The GTM extension turns that attention into conversations, set up and run by us.

≤ 1 hr/week from you · Run by us · Application only

  1. AlignUs + You

    We lock it in together.

    A strategy session locks your focus, goals, target audience and messaging. It ends in a plan of record, your strategy on one page. Nothing moves until you approve it.

    GTM extension · Align
    Plan of recordone page
    FocusThe finance function, not the hours.
    AudienceFounders who have outgrown their bookkeeper.
    MessagingThe raise, the audit, the first real board pack.
    CadenceOne recording a week, replies scanned daily.
    Approve planApproved by youMon 09:41

    Approval gate 1 of 3.

  2. BuildUs · you approve

    Messaging first. Then the list.

    We write your outbound messaging and tune your profile. You approve the structure before any lead is touched. Then the first leads, each shown with the actual personalised message it would receive.

    GTM extension · Build
    Messaging structure
    Opener
    Proof
    Ask
    Leads for your approvaleach with its own opener
    CFO · manufacturing group
    Saw your post on reporting layers breaking at scale, we hit the same
    COO · logistics SaaS
    Your board pack thread is the clearest thing I have read on
    Head of Finance · B2B fintech
    Three raises in and the audit still catches us out on
    Founder · 12-person agency
    You mentioned month-end taking a week, the usual culprit is
    VP Ops · 3PL network
    Scaling ops across two entities is where most teams lose

    Nothing is touched before this.

    List approved

    Approval gates 2 and 3: messaging, then leads.

  3. LaunchUs

    Everything loaded. Then it runs.

    Sequences built. The month’s lead list filled out. The reply system tuned to your tone of voice. Social listening filtered to your ICP. Your pipeline view stood up. Live inside your first month.

    GTM extension · Launch
    Launch checklistinside your first month
    Sequences built
    Month's lead list filled
    Reply system tuned to your tone
    Social listening filtered to your ICP
    Pipeline view stood up
    Campaign live

    Built from publicly available business profile information, primarily LinkedIn, or bring your own list.

  4. Then, every week

    ApproveYou · minutes

    A tick, a cross, or a pencil.

    Replies arrive with the response already drafted in your voice. Scan them, tick to send, pencil to edit, cross to skip, or let us run it. Nothing goes out in your name that you have not seen.

    GTM extension · Approve
    Waiting on you
    3 waiting·2 sent todayOpen queue
    JMCOO · logistics SaaSQualified

    “This is exactly what we ran into last quarter.”

    Drafted for youIt is usually the reporting layer that gives
    SendEditSkip

    Minutes from you. Nothing sent without you.

  5. Track

    You can see what is moving.

    Connections, replies, interested conversations and booked calls, in one view, so you always know where things stand without asking anyone. It shows you what is happening. Progress is written up for you weekly, monthly and quarterly, in plain language.

    GTM extension · Track
    Pipeline viewwho is moving
    Connected14
    COO · logistics SaaS
    Founder · 12-person agency
    Head of Growth · B2B fintech
    CFO · manufacturing group
    VP Ops · 3PL network
    Replied6
    Founder · design studio
    CTO · healthtech
    MD · recruitment firm
    Interested3
    Head of People · SaaS scale-up
    Founder · climate consultancy
    Call booked2
    COO · manufacturerThu 2pm
    Founder · fractional CFO networkFri 10am

    A view of what is happening, not a promise of how much of it there will be.

  6. Booked

    It all ends up in your calendar.

    When a conversation turns into a call, it lands straight in the calendar you connected at the start. Nothing to chase, nothing to schedule. Everything before this exists to get you here.

    GTM extension · Booked
    Your calendarthis week
    Wed
    Intro call1:00pm
    Thu
    Intro call10:00amFollow-up2:00pm
    Fri
    Intro call9:00am

    Booked by the conversation, and held in a calendar that is yours.

Request the GTM extension

The GTM extension is a paid engagement, tuned to your business and your audience. We cover the details on a first call. Apply below.

No cost to apply · We reply to everyone