Can I just use ChatGPT or Claude to write my LinkedIn posts?

46%

of people in a 2025 study had used AI tools to write messages in the previous two weeks

What does a general AI assistant do well?

Drafting and tightening text. Given a transcript, rough notes or a story you tell often, a capable assistant will turn it into a readable post in seconds and rework it as often as you ask. Both of the best-known assistants also keep context between chats. ChatGPT's custom instructions apply to every new chat, and Claude's styles can be built from samples of your writing for it to match.

For drafting text posts from your own material, that may be all you need. Video, planning and publishing are where it stops.

Where does it fall short?

• It starts from nothing unless you give it something. A bare prompt gets a generic post, so the result depends on the material and examples you bring each time.
• It doesn't plan. Deciding what to post about each week, keeping topics varied and holding a rhythm all stay with you.
• It doesn't make video. Recording, cutting, captioning and formatting a clip all happen somewhere else.
• It doesn't publish or report. Copying the post into LinkedIn, scheduling it and checking what worked are separate jobs.

Is it allowed on LinkedIn?

Yes, but you are responsible for what you post. LinkedIn's User Agreement says content from its own AI features may be inaccurate or misleading, asks members to review and edit it before sharing, and holds them responsible for it. The same common sense applies to any assistant. Check every claim, name and figure before a post goes out.

Will people mind?

They may, if it reads like AI. In a University of Michigan study of more than 1,300 people, recipients rated the sender of a text message much more negatively once they knew it was AI-generated, and described them as lazy or insincere. What protects you is a post whose substance is plainly yours, drafted from what you actually think and edited until it sounds like you.