Answers
Reach and analytics
Impressions, followers and engagement all move for reasons that are not always obvious. These answers cover what LinkedIn measures, how to read it, and what to ignore.
Does the LinkedIn algorithm punish external links in posts?
LinkedIn hasn't said it penalises links.
How does the LinkedIn algorithm work in 2026?
LinkedIn's feed works in two steps.
What is a good engagement rate on LinkedIn?
There is no trustworthy benchmark for personal profiles.