Can an assistant or marketer run my LinkedIn for me?

70%

say learning a CEO's personal values is important to building their trust in them, in the 2026 Edelman Trust Barometer

What can someone else take off your plate?

Most of the work that isn't thinking. A good assistant or marketer can keep a running list of ideas from your calls and emails, turn your rough notes or recordings into tidy drafts, find or make images and check spelling and links. LinkedIn lets you schedule posts up to three months ahead, so you can approve a week's batch and queue it in one sitting.

They can also do useful work around the posts. Tracking which topics drew the most comments, preparing a monthly summary of your analytics and reminding you when a week has gone quiet all save you time without putting words in your mouth.

What should stay with you?

Three things. First, the substance of every post, meaning your opinions, your stories and anything that claims to be your experience. Second, the final approval, so nothing goes out that you haven't read. Third, the conversations, since replies to comments and messages are where relationships start, and people notice when the voice changes.

Your login should stay with you too. LinkedIn's User Agreement says you will not share your account with anyone else, and it rules out using someone else's account by sharing login details or copying cookies. Shared admin access exists only for company Pages, not for personal profiles.

That leaves two clean options. Your helper hands you finished drafts to post or schedule yourself, or works in a tool you connect through LinkedIn's own sign-in, so your password never changes hands. Either way, you read and approve every post before it goes out.

Why does it matter whose words they are?

Because people are following you, not your company's messaging. In the 2026 Edelman Trust Barometer, 70 percent of people said learning a CEO's personal values matters to building their trust in them, and 63 percent said the same of obstacles the CEO overcame. Nobody else can supply those for you, which is why the views and stories have to come from you.

Help with editing doesn't break that, as long as the thinking is yours. A post someone wrote from scratch, with views you never expressed, is the kind that readers feel is off, and it tends to show the first time someone asks you about it in person.

How do you set up a handover that works?

Give your helper raw material rather than asking them to invent it. A short weekly session where you talk through what happened, by voice or on camera, or answer a few questions they bring, gives them enough to draft from for the whole week. A shared document with your positions, phrases you'd never use and topics to avoid keeps the drafts close to how you speak.

Then keep a simple rhythm. They draft, you read and approve each post before it is scheduled, and you spend a little time each day on the comments. That keeps the workload light and the profile recognisably yours.