Should I hire a LinkedIn ghostwriter or agency, or use a tool?

$87.50 to $125

an hour, the median range for business and marketing ghostwriting in the Editorial Freelancers Association's 2026 Rate Chart, from a survey of over 1,100 members

What does each option actually do?

A ghostwriter interviews you or reads your notes and writes posts in your name. The good ones spend a lot of time learning how you speak, and the posts improve as they get to know you. Most leave video, design and scheduling to you.

An agency usually adds strategy, design and reporting, with a team behind the account. It costs more and you get more done, but your posts pass through more hands, and keeping them sounding like you takes effort on both sides.

A content tool does some of the drafting, editing and scheduling for you, and leaves the thinking and approval with you. Video is where a dedicated tool earns its keep, taking a spoken answer through to an edited, captioned clip. It is usually the cheapest per post, but it only works if you give it a little of your time each week or month.

What does each option cost?

Compare like with like. The Editorial Freelancers Association's 2026 Rate Chart, built from a survey of over 1,100 members, gives a median range of $87.50 to $125 an hour for business and marketing ghostwriting, and $70 to $100 an hour for other writing, including social media posts. The EFA is an American association, so rates elsewhere may differ, and specialists and agencies may charge more.

Count your own time as well. A writer still needs briefing, and a tool still needs your input. The real question is how many hours a week each option saves you once you count the time you spend feeding it.

Which suits which founder?

A ghostwriter suits you if you have plenty to say, would rather talk than write, and can protect half an hour a week to brief them.

An agency suits a company with a marketing budget and several people to promote, where strategy and design matter as much as the words. A tool suits a founder who wants to stay hands-on and keep costs low, especially one who likes talking ideas through, by voice or on camera, more than writing them up.

If you mostly lack ideas rather than time, none of the three will fix that on its own. Start by keeping a list of the questions customers ask you, which feeds whichever option you choose.

What matters whichever you choose?

That the thinking is yours and that you approve every post. Readers follow a founder for their views, and in our experience they react badly when they find out the voice they followed wasn't really the founder's. Help with the writing is fine when the views and stories behind it are your own.