How do I tell which of my LinkedIn posts are working?

+2.10%

more time spent on the feed in LinkedIn's online tests of a newer ranking model, tuned for members dwelling on posts and for likes, comments and shares

What does each number in your analytics mean?

LinkedIn's help page on post analytics separates impressions, the number of times a post was shown, from members reached, the number of distinct members and Pages that saw it. It also lists reactions, comments, reposts, saves, sends on LinkedIn, visits to links in the post, followers gained from the post and profile viewers from the post.

Each answers a different question. Impressions and members reached tell you how far a post travelled. Comments, saves and sends tell you whether it was worth reading. Followers gained and profile views tell you whether it made someone want to know more about you.

Which numbers matter most?

The ones closest to what you want. For most founders that is people they would like to work with getting in touch, so the most useful signals sit at the end of the list. Profile views, new followers from the right kind of company and messages from buyers say more than any number of likes.

Of the engagement figures, comments and saves are the stronger signals. A like takes a second. A thoughtful comment or a save means someone stopped and read.

LinkedIn's feed looks for the same thing. In a 2026 paper describing its newer feed ranking model, LinkedIn's engineers say the feed is tuned for several actions, among them members dwelling on a post for a while and liking, commenting on or sharing it. In online tests, the new model raised time spent on the feed by 2.10 percent.

How do you compare one post with another?

Against your own average. Note your typical impressions and comments over the past month, then look at which posts sit well above or below. A post with half your usual reach but twice your usual comments probably landed with the right people. One with high reach and no comments may have been shown widely but said little.

LinkedIn's combined post analytics let you export your figures for up to the past year, which makes the comparison quick. Don't compare yourself with other people's numbers. Their audiences, topics and goals are different, and the comparison tells you little about your own posts.

What should you look for over time?

Patterns rather than single results. After a month or two, group your posts by topic and format and see which groups do best on the signals you care about. Often two or three topics carry most of the best posts. If one format looks stronger, learn from it but keep the mix of text and video going.

Keep a note of what the numbers miss as well. A message from a buyer, a mention on a sales call or a candidate who says they read your posts all count, and none of them shows up in analytics. Over a quarter, those notes often tell you more about which posts are working than the dashboard does.