How do I turn a talk or webinar into LinkedIn posts?

66%

of people across 47 markets access short news videos each week, against 51% for longer formats, in the Reuters Institute Digital News Report 2024

Why break a talk into separate posts?

Because people meet a talk one idea at a time on LinkedIn, not as a forty minute block. A single point fits the way people scroll, while a full recording asks for more time than most will give in the middle of a working day.

More people watch short videos than long ones, at least for news. In the Reuters Institute Digital News Report 2024, two in three people across 47 markets said they access short news videos each week, against about half for longer formats. That research is about news rather than talks, so take it as a pointer, not proof.

Where are the best posts hiding in a talk?

Start with the questions from the audience. They show what people actually wanted to know, and your answers are usually more direct than the prepared part, because you weren't reading from a slide. Each good question can become a post that opens with the question and gives your answer.

Then go through the talk itself and list its ideas. A talk usually makes a handful of points, and each one can be a post. Look for these in particular.

• The slide people photographed, since it held the idea that landed.
• A story or example that got a reaction from the room.
• A number or finding you presented, with its source.
• Anything you'd now say differently, which makes an honest follow-up post.

How do you turn each idea into a post?

Record a fresh answer for each. Read the point or question back, then explain it again in your own words, by voice or on camera, as if someone had just asked you. You have already said it once, so the second telling often comes out tighter, and it can become a text post, a short video or both.

Clips from the original recording are an extra, not the main method. A moment where you made a point well on stage can make a short clip with subtitles, once you know you can use the footage. A slide with a clear framework or chart can go with a text post as an image.

Write each post so it makes sense without the talk. Mention the event in the first post and perhaps the last, and let the ones in between stand alone. Readers who never saw the talk should still learn something from every post.

Keep the tone closer to how you spoke than to how the slides read. In the 2025 Edelman and LinkedIn thought leadership report, 65 percent of hidden decision-makers in the United States said they prefer a more human, less formal tone to an intellectual one.

What should you check before you post?

Check who owns the recording before you use any of it. It often belongs to the conference or host company, and some want to release the video themselves first. Ask the organiser, and wait if they plan to publish it soon.

Leave out anything about named clients or private figures that you mentioned to the room, and anything you said under rules that kept it off the record. A clip reaches a much wider audience than the room did, and it travels without the context around it.

How should you spread the posts out?

Post the first one within a few days of the talk, while people who were there still remember it, and tag the event. Then space the rest across the following weeks among your other posts, so one talk keeps feeding your feed for a while instead of filling a single week.