Turning talk into posts
How do I turn blog posts, newsletters or articles into LinkedIn posts?
Short answer
Treat the article as raw material, not a finished post. Pull out its separate points, give each its own post, and write or record each one so it makes sense to someone who never clicks the link.
Then talk each point through in your own words, by voice or on camera, rather than pasting paragraphs from the original.
Why doesn't sharing the link on its own work?
Because the post is what people read. In the feed, readers judge a post by its first few lines, and a headline with a link asks them to do the work before they get anything back. A post that makes the point in full gives them something whether they click or not.
LinkedIn hasn't said it holds link posts back, though in 2024 it shrank the preview image on unpaid link posts, saying it wanted members to stay on LinkedIn. Our page on whether the algorithm punishes links covers what is known and how to test it on your own profile.
How do you get several posts out of one article?
Read the piece again and list every point that could start an argument or answer a question on its own. A good article usually holds more than one, such as the main claim, a surprising example, a mistake you describe and the advice at the end.
- Give each point its own post. One idea per post reads better than a summary of the whole article squeezed into a few lines.
- Lead with the point, not with the fact that you wrote something. The reader should learn something in the first two lines.
- Add what the article left out, such as the story behind it, what happened after you published it or what you would change now.
- If you link to the full piece, put the link at the end, after the post has already said something useful. Some people put it in a comment instead, but LinkedIn has published no guidance either way, so test what works for you.
Not every point suits text. A strong opinion or a story often lands better as a short video of you saying it, which also gives your feed a mix of formats.
Why talk it through instead of copying paragraphs?
Writing for a blog or a newsletter has a different rhythm from a post. Paragraphs written to be read in order, with headings and context around them, tend to read stiffly when lifted out on their own.
Explaining the same point out loud, by voice or on camera, fixes that. You naturally drop the setup, reach for a plainer example and say what you actually think, which is closer to how people write on LinkedIn. If you use AI to help shape the draft, give it the article and your spoken answer together, so it works from your material rather than inventing anything new.
Follow-up questions
Should I publish the whole article on LinkedIn as well?
Not as it stands. The article is a head start rather than a finished post, so the feed gets more from a fresh answer in your own words on its main idea than from the old piece pasted in.
Keep the full version on your own site, and point to it from the Featured section of your profile.
How many posts can one article give me?
As many as it has separate points worth arguing. A typical blog post might hold two or three, and a long guide several more.
Stop when the ideas start repeating, and spread them over a few weeks rather than posting them back to back.
Can I turn old articles into posts, or only new ones?
Old ones are often the best source, because you have had time to see which ideas held up.
Check the facts and figures are still current, update anything that changed, and say what you think now, even if it differs from what you wrote then.
Talk for a few minutes. Post all week.
Hummbird turns your ideas into LinkedIn posts and videos in your voice. Nothing publishes until you approve it.
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